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Resume

Work
Experience

Jan 2024 - Current

Marketing & Community Manager | Plume Network

  • Scaled Plume’s social presence from 0 to mass adoption, growing Twitter to 1M+ followers, Discord to 400k+, and Telegram to 295k+, while overseeing content strategy and daily community engagement.

  • Drove engagement during Plume’s 3-month testnet campaign, sustaining activity entirely through social campaigns and hands-on interaction, resulting in one of the most active RWA testnets.

  • Led marketing for both the Token Generation Event (TGE) and mainnet launch, orchestrating integrated campaigns that mobilized the community, partners, and validators.

  • Managed partnership marketing and co-branded initiatives with leading projects, strengthening Plume’s positioning in the RWA ecosystem.

Jul 2022 -

Jul 2023

Community Manager - BNB | Binance

  • Expanded retail community by 150% in one year through a mix of digital campaigns and BTL activations, significantly increasing brand adoption in LATAM.

  • Orchestrated 80+ online events, 15 meetups, 2 hackathons, and 3 major conference sponsorships across 6 countries, engaging over 3,000 developers and driving ecosystem growth.

  • Forged strategic partnerships with leading developer communities, universities, blockchain associations, KOLs, and both web2 and web3 cohorts, building a robust regional network.

Oct 2020 -

Apr 2022

Crypto Community Manager | Bitso

  • Created community channels that grew organically to 30k members.

  • Managed +10 events sponsorships resulting in the positioning of the brand as a thought leader in the industry.

  • Converted qualitative user feedback to actionable recommendations for the SEO team to create meaningful content for the users and also recommendations for the product team for product improvements.

  • Fostered meaningful connections by actively responding to user inquiries, addressing concerns, and facilitating valuable interactions

Jul 2020 -

Oct 2020

Project Manager | Vetta -  Corporate Startup Generator

  • Identified and secured new B2B growth opportunities through market research, contributing to increased revenue and client acquisition.

  • Analyzed user feedback and implemented improvements, enhancing product/service quality and user satisfaction.

  • Developed and executed B2B growth strategies aligned with market trends and business objectives.

  • Managed paid social media campaigns on Facebook and Google Ads, boosting brand visibility and effectively reaching target audiences.

Apr 2019 -

Jul 2020

Events & Community Manager | Ironhack

  • Orchestrated and executed over 60 high-impact tech events and webinars in a single year, designed to foster a vibrant community and nurture potential leads.

  • Managed and interviewed over 400 candidates during scholarships campaigns resulting in an increase of 90% in the total inscriptions.

  • Skillfully tailored content to resonate with target demographics, contributing to enhanced brand visibility and organic audience growth.

Dec 2018 -

Jul 2020

Project Manager | Hult Prize Foundation

  • Orchestrated and executed over 60 high-impact tech events and webinars in a single year, designed to foster a vibrant community and nurture potential leads.

  • Managed and interviewed over 400 candidates during scholarships campaigns resulting in an increase of 90% in the total inscriptions.

  • Skillfully tailored content to resonate with target demographics, contributing to enhanced brand visibility and organic audience growth.

Feb 2018 -

Dec 2020

Community Programs Intern | Techstars

  • Coordinated event operations across LATAM for flagship programs, including Startup Weekend and Startup Week, ensuring seamless execution in multiple countries.

  • Standardized and streamlined processes for local event organizers, improving coordination, consistency, and program quality across the region.

  • Developed and localized Spanish-language marketing and communication materials tailored to regional audiences, strengthening community engagement.

  • Collaborated with cross-country teams to align logistics, marketing, and execution, enabling scalable growth of startup-focused events.

Education

2021

Ironhack | Bootcamp
Full Stack Web Development

  • Completed an intensive Full Stack Web Development program encompassing front-end technologies (HTML, CSS, JavaScript, React) and back-end technologies (Express.js, Node.js, MongoDB, Axios).

  • Proficiently utilized Git and GitHub for version control, ensuring collaborative and organized development practices.

2016 - 2020

Escuela Bancaria y Comercial | B.A. in Communication and Entertainment Business Management

  • Focused on the intersection of business, communication, and entertainment, with coursework spanning digital content, marketing, finance, and management. Developed expertise in:

  • Digital media & content strategy (social media, audiovisual formats, industry trends)

  • Business administration & finance (financial management, labor law, entrepreneurship)

  • Entertainment industry management (distribution, commercialization, event management)

Skills
& Expertise

  • Analytics & Tracking

    • Google Analytics, Mixpanel, Firebase, AppsFlyer, Hotjar

  • Content & Design

    • Illustrator, Photoshop, Figma, Canva, After Effects, Final Cut, CapCut

  • Productivity & Collaboration

    • Google Workspace, Notion, Slack, Trello, Asana, Miro, Airtable, Zoom

  • Marketing Automation & CRM

    • Salesforce, Pardot, Hubspot, Zapier, Mailchimp, Hootsuite, Sendpulse, Twilio, Attio

  • Paid Ads & Social Media

    • Facebook, Instagram, X/Twitter, LinkedIn Ads

Let's Connect!

  • LinkedIn
  • Twitter

© 2024 By Victor Hernandez

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