Projects
Throughout my career, I’ve led initiatives that bridge technology, community, and business growth. From scaling Web3 ecosystems to driving adoption across LATAM, these projects showcase how I’ve helped companies grow their reach, empower users, and build lasting partnerships.
As part of Plume, I created and grew “the intern account”, an alter ego that combined memes, entertainment, and authentic engagement. Starting from zero, I scaled it to 250k+ followers organically, purely by tapping into crypto’s meme culture and community humor. This project highlights my belief that in Web3, memes aren’t just jokes, they’re culture, identity, and one of the strongest drivers of adoption and engagement.
International Conferences & Events for Plume
Led and supported end-to-end event management for Plume’s presence at top global conferences, including Token2049 (Dubai 2024 & 2025, Singapore 2024), ETH Denver (2024 & 2025), Korea Blockchain Week 2024, ETHCC (2024 & 2025), Devcon Bangkok 2024, Permissionless NYC 2025 and many more.
Handled all stages of execution: venue scouting, logistics, swag production, print and digital design, pre/during/post marketing, photography, and agenda coordination. Ensured seamless brand presence and high-impact experiences that positioned Plume as a leading voice in the RWA/Web3 ecosystem.
Took an out-of-the-box approach to community engagement by representing Plume at Crypto Fight Night Manila as “Plume Goon.” I went the extra mile by stepping into the ring myself, designing custom boxing shorts and a luchador mask to showcase my culture. This unconventional participation created a powerful and authentic connection with crypto audiences, proving I’m willing to push boundaries to make an impact.
BNB Chain Meetups
Organized and managed BNB Chain community meetups across key LATAM cities, including Mexico City, Bogotá, Medellín, Santiago de Chile, Córdoba, Buenos Aires, Lima, and Caracas. Oversaw logistics, speaker coordination, brand presence, and community engagement, fostering local ecosystems and strengthening BNB Chain’s footprint across the region.
Managed the end-to-end sponsorship for BNB Chain at PlatziConf 2022, including brand placement, SWAG distribution, booth operations, and lead collection. Oversaw team coordination and on-site execution, ensuring maximum visibility and engagement with attendees.
Bitso at Labitconf 2021
Led the end-to-end management of Bitso’s sponsorship at LaBitconf 2021, including brand placement, speaker coordination, SWAG distribution, booth operations, and an OOH campaign. Ensured seamless execution and high visibility for the brand at one of LATAM’s largest crypto conferences.
Lead Organizer, overseeing digital strategy and full event execution from concept to delivery. The event featured 5 live bands, 5 craft beer brands, and 15+ activities, attracting 700+ attendees. Responsible for creative direction, logistics, and audience engagement, ensuring a seamless and memorable experience.
Techstars Startup Weekend
Organizer, participant, and volunteer in 10+ events since 2017. Startup Weekend is an immersive 54-hour experience where participants form teams, build ideas, and pitch projects under real startup conditions. I supported organization, logistics, mentorship, and community building, helping foster entrepreneurship and collaboration across diverse groups.
